Why Do Koreans Spend So Much on Skincare?
Written by a Korean-born writer who spent three decades in the airline industry, sharing what growing up in Korea actually looks like. Introduction: "Do You Really Use All of These Every Day?" The first time a foreign exchange student sees her Korean roommate's vanity, she's momentarily at a loss for words. Toner, essence, serum, lotion, cream, eye cream, sunscreen, a row of small bottles lined up in sequence. She asks carefully, "Do you actually use all of these every day?" Her roommate answers as though it's nothing unusual. "Yeah, honestly this is the simplified version for me." The exchange student thinks back to the single bottle of lotion in her own toiletry bag and gets the sinking feeling that her mornings in Korea are about to get a lot more complicated. In short: Koreans invest so much time and money into skincare not simply because they want good skin. It's closer to the product of a culture that treats skin care as...